Welcome to Late Night Conversation! This week, Doug talks to short story writer, novelist, and journalist Eric Sasson about the DIY book campaign he undertook for his debut collection, Margins of Tolerance. How does a writer determine the goal of his campaign? How does a writer identify and target his audience? What role does a book’s subject matter play in selecting book stores where the writer reads? What are the risks of sexually suggestive cover art? All this and more on this week’s episode.
The great thing about this process for me is that I had so much control over everything. I was basically in charge of almost everything. But that’s also the worst part of it. I’m not in the book publishing business or the marketing business. I’m in the writing business.
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About our guest:
Eric Sasson writes Ctrl-Alt, a column on alternative culture for the Wall Street Journal. His short story collection, Margins of Tolerance, was the 2011 Tartt First Fiction Award runner-up and was published by Livingston Press in May 2012. His stories have been nominated for the Robert Olen Butler prize, the Pushcart Prize, and one is in The Best Gay Stories 2013. Other recent publication credits include pieces in Five Points (forthcoming), Salon, The New Republic, Independent Ink, Connotation Press, BLOOM, Nashville Review, The Puritan and THE2NDHAND, among others. In 2012 he was awarded a Tennessee Williams scholarship to the Sewanee Writers Conference as well as residency fellowships to Ragdale and the Hambidge Center. He received his MA in Creative Writing from NYU.